MVS Promotions

Must Visit Scotland offer tailored, promotional services for hospitality and tourism businesses based within Scotland.

Must Visit Scotland is able to promote your tourism business to a wider audience, built on years of experience within the hospitality and PR industries and time spent establishing a recognised brand and a large, worldwide following.

In addition to the services below, Must Visit Scotland shall be delighted to tailor a package to suit your business to include any of the aspects mentioned and additional copywriting, Press publication and promotional video campaigns as required.

With strong media links and a presence at various large industry events each year in addition to participation in online forums such as the monthly Scotland Hour, Must Visit Scotland is ideally placed to promote your tourism business.


MVS has built a business and reputation with the assistance of supporting Social Media channels.

Let us manage your Social Media activity and build your brand through social media platforms, either as a white label service or additionally through the MVS Twitter, Facebook and Instagram accounts. Includes management, if required, of TripAdvisor accounts. Provision of  an annual ‘My Social Book’ Coffee Table book to summarise business year on Social Media.


Must Visit Scotland’s ‘Scotland List’ is a directory listing, within the main MVS site, where selected businesses shall feature per area and per type; eg; Aberdeenshire / Guesthouse. Additionally, a link shall be made to each listing’s own website, accessible to all visitors to the MVS website.

The Scotland List

The cost for this listing shall be £110 per year renewable annually and payable in advance.

Scotland List members shall receive MEMBER BENEFITS, including:

–       Vast Worldwide traffic: directed through the MVS site to the Scotland List page from Social Media channels and attendance at various Events

–       Meet a Member: Monthly introduction of your business presented via the MVS Social Media channels, focusing on varying aspects of your business and linked to Scotland List

–       Promotions: Special Offers / last minute availability promoted through the MVS Social Media channels Must Visit Scotland shall additionally be issuing a weekly SPECIAL OFFERS email to a large database of subscribers which shall feature DEALS, AVAILABILITY & PROMOTIONS

–       Reduced Membership: On partner sites such as Citylicious UK


WEBSITES: Distinctive and creative copy with relevant text to target the correct markets and rank highly amongst the major search engines.

BROCHURES: Descriptive and concise copy which promotes your product efficiently and convincingly to your target audience

NEWSLETTERS: Succinct and informative copy across the required range of articles in weekly, fortnightly, monthly or yearly editorials.

PRESS RELEASES: Relevant and interesting copy with a topical emphasis to hit the identified target audience.

REPORTS: Detailed, relative and reliable text, prepared with close attention to detail and accurate information working closely with the customer to achieve the required end result for a one-off document or regular reports.

EDITING AND PROOF READING: Proof read and editing service for existing copy to reach satisfaction in finished product and offer reliability for client.